u r o m o d e
originally hailing from Argentina, joined Auroville in 1979. Her
unit 'Auromode' in Auroville's Industrial Zone was started in 1986.
Today it employs some 1230 people and has an average of 2.500 pieces
Prema says about this venture:
back, I think I can say that Auromode was brought into being prompted
by two needs, an inner one and an outer one. The first one was the
need for a manifestation where Life's aspects such as organisation,
creativity, search for perfection, and relations with the outside
world would be expressed in a different manner, and the second one
is with regard to an entirely different way of dealing
with money. I have come to consider money as an instrument
of manifestation of Beauty on the material plane, of welfare and
progress in matter itself.
These two needs are very much linked and it is one of Auroville's
challenges not to disassociate the two even while managing the various
business undertakings the township has now."
specialises in hand-painted silk garments, accessories and gift
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